Scenarios
Enter your budget and assumptions. See results as you type.
Historical performance
Explore reported outcomes and compare period ratios.
Event ledger
Find a record and inspect its masked source evidence.
Source mix
Records by mapped source.
Command Centre
Source evidencePosition, performance and evidence.
Source & filters Choose a source and period.
What would you like to work on?
Build a forecast, learn from past performance, or follow the evidence behind a lead.
Data attention
- Connection
- Awaiting source check
- Source freshness
- Awaiting source check
- Financial coverage
- Financial records not connected
- Source
- Checking source
- Table
- —
- Source state
- Checking source
- Display defaults
- ZAR · Africa/Johannesburg
Financial workflow prerequisites
Financial position
Authoritative financial positions are not connected
Cleared liquidity
—Cleared cash endpoint required
Deployed principal
—Capital ledger required
Expected receipts
—Receivables schedule required
Earned contribution
—Verified revenue and costs required
Operational lead data is available separately. It does not establish cash, revenue or investor balances.
Financial workflow readiness
| Workflow | Availability | Required evidence |
|---|---|---|
| Deals and capital | Not connected | Contract terms and posted capital ledger |
| Investor positions | Not connected | Investor-scoped positions and access controls |
| Revenue and settlement | Not connected | Earned events, invoices and receipt applications |
| Reconciliation | Not connected | Durable matching and resolution history |
| Import promotion | Not connected | Validated batches, mapping versions and authorised promotion |
Reporting and scenarios remain available. No financial posting is enabled.
Historical stage volumes
Reported period totals. Bars share a scale; they do not prove that the same leads progressed.
Performance ratios
Ratios of summed period totals, not cohort conversion. — means a missing input or zero denominator.
Spend and revenue are not mapped; cost-per-lead, cost-per-sale and return metrics are unavailable.
Medium mix
Records by mapped medium.
Delivery counts, differences & rates
MTN outcomes
Sequential ratios of reported totals. Each rate names its denominator; these are not matched lead cohorts.
Outcome counts, denominators & rates
Lead volume
Records grouped by business date.
Source performance
Sorted by Fetched Leads. Rates use each source’s totals; small volumes can produce unstable ratios. Up to 200 sources are shown.
Journey templates & measurement definitions
These selectors apply to this explorer only. The performance panels above show reported period activity.
Activity board
Select a table to load source observations.
One card per source event. Repeated leads remain separate. Open a card to inspect evidence; scroll across to explore groups. No stage movement or financial posting.
Call event ledger
Filtered activity trend
Ingestion records by campaign
Existing DMP states
Source dispositions
Ingestion record volume
Recent ingestion records
Latest dispositions
Failed dialler deliveries
Data quality signals
Independent issue counts may overlap; these are not a combined failure rate. Repeated lead IDs may reflect legitimate call activity, not duplicate events.
Source evidence
Inspect the mapped columns for the selected reporting source. This read-only workspace does not upload, validate or promote financial records.
Import prerequisite: an authenticated batch API with versioned mappings, validation results, quarantine and authorised promotion. No file is promoted by this interface.
Enquiry trace & reconciliation
Separate source, delivery, acceptance, sale and activation evidence. No live routing or financial posting.
Not connected. Existing reporting access does not grant lifecycle evidence access.
The token stays in this page's memory and is sent only to the same-origin evidence API. Disconnect clears it. Your server administrator must configure authorised sources and scoped permissions first.
No authorised evidence connection.
No evidence loaded
Table schema
| Column | Type | Nullable |
|---|
Display & access
Theme is saved on this device. Monetary displays default to ZAR and dates to Africa/Johannesburg; calculator currency labels do not perform conversion.
This reporting app does not manage workspace membership, investor permissions or financial approvals. Deployment access controls must be verified before sharing live data.
Data source settings
Runtime configuration visible to the dashboard API.